• 79% of brands are expected to increase their annual spending on experiential marketing 

• Nearly 80% saw a return on investment of 3:1 or more for each branding event 

• 81% of brands who used experiential marketing created brand awareness or saw their brand awareness increase 

• 62% said consumers gained greater product knowledge as a result of their event 

• 57% developed deeper consumer involvement 

 

Generate Sales and Leads 

 

• 79% of companies surveyed said experiential marketing helped them increase sales 

• 74% of consumers surveyed said they were more likely to purchase a company’s product or service after interacting with an experiential marketing campaign 

 

Consumers Can Experience Products With Their Senses 

 

• Experiential marketing allows consumers to feel, touch, taste, hear and smell a product 

• Shoppers are more likely to buy food and beverages if they can sample them before purchasing 

• Incentives such as coupons can also help consumers experience with their senses 

 

Allows Brands to Interact Directly With Consumers 

 

• Experiential marketing gives consumers the chance to directly interact with people at their favorite brands 

• A positive person-to-person interaction is much more likely to stick in consumers’ minds and keep them returning 

• Our Party Truck is a State of the Art unit to make sure to cause an impact on the target audience

 

Helps Brands Convey Their Values and Mission 

 

• Consumers are more likely to feel loyal to a brand when they share values 

• Experiential marketing creates a captive audience waiting to absorb a brand’s message through a set of tactile experiences 

• Conveying values through words and experiences makes them more memorable 

• Fun Corporate Activities are another way a Brand can reach their goal.

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Source: http://www.factory360.com/top-10-benefits-of-experiential-marketing/

 

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